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Library public relations, promotions, and communications : a how-to-do-it manual

Wolfe, Lisa A.2003
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Chapters in this manual explain: how to position today's library in terms of policy issues, funding programmes & technical opportunities, how to develop a PR plan, build a brand identity, use the Web, the media & library-developed marketing materials; & evaluate & re-tool your PR programme.
Main title:
Library public relations, promotions, and communications : a how-to-do-it manual / Lisa A. Wolfe.
Author:
Wolfe, Lisa A.
Edition:
New pbk. ed.
Imprint:
New York ; London : Neal-Schuman, 2003.
Collation:
230 p. ; 28 cm.
Series title:
How-to-do-it manuals for librarians
Notes:
Originally published: 1997.Includes bibliographical references and index.
ISBN:
9781555704711 (pbk)
Dewey class:
021.70973021.7
LC class:
Z716.3
Language:
English
Subject:
Libraries -- Public relations -- United StatesLibrarianship -- Library promotion
BRN:
1056195
Bookmark link:
https://angus.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1056195

Find it!
Remove Library public relations, promotions, and communications : a how-to-do-it manual from your current listSave Library public relations, promotions, and communications : a how-to-do-it manual to your current list

Total copies: 1

Available: 1

Availability by location
Place reservation for Library public relations, promotions, and communications : a how-to-do-it manual
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