The 30 day MBA in marketing : your fast track guide to business success
Barrow, Colin2016
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This title provides a complete marketing 'course' spanning 12 disciplinary areas, and including such topics as buyer behaviour, marketing strategy, promotion and adverising, pricing, managing the marketing organisation, and marketing and the law.
Main title:
Author:
Barrow, Colin, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2016.
Collation:
240 pages ; 24 cm
Notes:
Previous edition: 2011.
ISBN:
9780749474980 (pbk)
Dewey class:
658.8
LC class:
HF5415
Local class:
658.8
Language:
English
Added title:
BRN:
1116493