The franchising handbook : how to choose, start and run a successful franchise
Reader, Carl2016
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Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees. This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them.
Main title:
Author:
Reader, Carl, author
Imprint:
London : John Murray Learning, 2016.
Collation:
270 pages ; 20 cm
Audience:
Specialized.
ISBN:
9781473621114 (pbk)
Dewey class:
658.8708658.87
LC class:
HF5429.23
Local class:
658.87658.8708
Language:
English
BRN:
1540494